“Any fool can make something complicated. It takes a genius to make it simple.” - Woody Guthrie
Working to make the confusing understandable, and the simple...well, you figure out the rest.
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Saturday, April 12, 2014
What Just Happened Here?
Thursday, April 10, 2014
Hello, Is Anybody In There?
Thursday, March 27, 2014
83% Say Social Media Not Essential to their Business!
However, there is a growing percentage (not stated) that see social media as a useful tool.
“Agencies are finding that new technology can be used to their advantage with many using social media to connect with their clients, demonstrate personal expertise, and reach new consumers,” said ASTA CEO Zane Kerby. “Technology changes have always allowed agencies to adapt and grow and better serve the traveling public.”The ASTA study found that a large percentage of agencies (75%) have passed the "learning" phase and feel that they have a good handle on the technical aspects of social media.
What is lagging behind, and telling, is how many respondents find social media to be useful. Only seventeen percent of those surveyed viewed social media as "essential" to their business, while twenty-two percent felt it was "nice to be there."
If only 17% see a business benefit from social media, somebody has dropped the ball.
The survey was conducted with a research panel of ASTA agencies, the ASTA Research Family. The panel is comprised of a representative sample of ASTA member travel agency owners and managers. The report indicates a 95-percent confidence with an error rate +/- 5 percent.
Image courtesy of Wikipedia.
The article 83% Say Social Media Not Essential to their Business! first appeared on Confusingly Simple.
Thursday, March 20, 2014
Write WHAT?
My blog focus? |
Wednesday, March 19, 2014
Facebook will Eat You ALIVE!
Every expert out there has a formula for when to post to have "maximum impact," like social media is some sort of war game. For the social media marketing person, getting your message in front of your followers, when they are receptive to it, is a major concern. And rightly so, since screwing it up is $$$ out of their pockets.
But what about the average blogger, who just has a story to tell? Oh, and doesn't have 5,000,000 followers all over the world.
- Well, who are your followers?
- Where do they live?
- What do they do?
- When are they active online?
Pretty easy, right. Yeah, sure.
There are lots of options out there for figuring out when to post on Twitter. Most experts recommend posting several times a 24hr day, taking into effect that your message is not limited to one geographic area. There are websites out there that will evaluate your Twitter accounts and tell you when your followers are active, who is active, and when the best times are to reach them. FollowerWonk is one of these sites.
LOLcats live on Facebook. Grumpy Cat reigns supreme. Recipes, family photos, and memes will scroll your news feed faster than you ever thought possible.
Take a look at your FB news feed, spinning like a slot machine wheel, and see when your target audience is active online. Mid-day for stay-at-home types, and early/late evenings for people who work all day? And this is only during the week.
Belle Beth Cooper (@bellebcooper), over at the Buffer Blog, found that the most interaction was seen in the later part of the week, and weekend. Sorta makes sense, when you think about it. The weekend is in sight!
Weekend postings on Facebook can be a bit elusive to pin down. The data shows that there is a spike in Facebook "Sharing" on Saturdays. But that may not hold true for you. A lot depends on weekend schedules. Sports, family events, and yard work play a roll in messing up any sort of matrix for weekend postings. Your target audience might not be there one weekend, but will be for the next two weekends. Or not at all. And your "Shares" may come later in the night than during the week.
So...?
"While the best time to post is definitely important, there are some other things to keep in mind. I had a look at what kind of updates work best for Facebook pages to increase interaction and found 7 interesting statistics that you’ll probably find useful if you’re trying to make your page more engaging."
Make It Work, or adjust it until it does
Feel free to play with your posting times, and let me know if your personal experience differs from what the "recommended times" are.
Photos courtesy of ePublicist(CC) & Buffer(Used with permission).
Saturday, March 8, 2014
Cyber Kids, Cyber Pranks & CyberBullying
Friday, March 7, 2014
Blue Lights Flashing
We in Phoenix are dealing with the loss of another officer, killed in the line of duty.
It started with a simple Tweet from the Phoenix Police account at 4:11pm on March 3rd: "43rd Ave and Bethany shut down by #PhxPD. It will be shut down for several hours for police incident. Please choose alternate route."
Saturday, February 22, 2014
Reporting Live from the Red Tape.
That all depends. Do you just consume social media content, or do you contribute? And what do you contribute?
The Smart Phone has made each one of us a reporter. Gone are the days of Jimmy Olsen running around with a camera slung around his neck and a duffle-bag of lenses, looking for the next big story.
Every user of Social Media is now a potential reporter. We influence news on a daily basis. In fact, this aspect of the social media game has been embraced by the average user, as well as media outlets around the world.
Thursday, February 13, 2014
How not to write a blog post
Monday, February 10, 2014
Clarity and Continuity
Grammatically Correct Confusion
Lately, there have been conflicting lines of thought regarding grammar in Social Media posts.
The Advanced Public Information Officer training, at FEMA's Emergency Management Institute, stresses "Flawless Grammar" in Social Media releases.
However, Cheryl Bledsoe (@CherylBle), at the SM4EM Blog responds with,
"...The Twitter community will ask you to provide timely, relevant and interesting information. Accuracy is good, too, although in dynamic situations may be a little tricky. I've heard it said that you can be timely or accurate, but rarely both at the same time. Your community will forgive you for inaccuracies as long as you quickly correct misinformation and communicate regularly."
Thursday, January 30, 2014
How can we do it better?
There are groups for crime prevention, crime rumor proliferation, and there are probably a few secret ones for crime planning, as well.
All of this data to sift through, and that's only one Social Media platform. The PD has one person dedicated as the Public Information Officer. It is physically impossible for him to do his PIO job, as well as keep an eye on what's happened digitally in town.
The Block Watch coordinator is trying to get a handle on some of the rumors, but it's too much for her, too.
I think it's time to go to the Chief with a proposal for the VIP volunteers. Maybe some of us could help the PIO with the "connecting with the people" details online.
Something has to be done, and failure is not an option. We cannot afford to not engage our customer in their desired mode.
The answer to, "Is that the best you can do..." ...is always no.We have the technology, the volunteers and the desire to get it right. We just need to take the next step.
A better question is, "what resource would enable you to do even better?"
(Hat tip to Seth Godin's blog. Also, group count might be slightly exaggerated for dramatic effect.)
Monday, January 27, 2014
Falling From The Sky
I sure hope we get more of it, and soon.
Friday, January 24, 2014
100 Years of ARRL
They're celebrating all year long. Here is a PDF document with information.
What will the next 100 years bring us? Even smaller radios? More options in the palm of your hand?
Maybe now is the time for you to get your License, if you're not already a ham. If you are a Ham, are you active? Need a new radio?
HamUniverse.com wrote a neat little article about purchasing your first radio. Here it is.
Tips for Choosing your First Radio for Your Ham Station and getting on the AIR! By N4UJW
Maybe join a ARRL Affiliated Club in your area, too. Become active in your community.
Become Radio Active in 2014!
73, de n7fan
Thursday, January 23, 2014
Oh Boy!
1999 Toyota Sienna, a set on Flickr.
On Monday, I purchased a new vehicle. Well, new to me, at least.
It's a 1999 Toyota Sienna CE, with 190,000 miles. Now I get to figure out what to do with all the space inside. I'm thinking pile carpeting, fuzzy dice, and a bar in the back.
It has some bumps and bruises, but no leaks so far!
Via Flickr:
Photos of our new/used Toyota Sienna.
Tuesday, January 14, 2014
Chained to the computer
So, I'm chained to the computer next to him most of the time. It's terrible...but I'm actually getting stuff done that I've "meant to do" for the longest time now.
Updating social media channels.
Consolidating social media accounts.
Linking accounts together via IFTTT
And spend time working on Travel Agency stuff that I had almost given up on.
The other benefit is that I get to spend time with my son that I would be missing if he was at a brick-and-mortar school.
Sunday, January 12, 2014
Invasion of the Tamale Makers
When I got home this morning, everyone was asleep, but the results were plain to see:
It appears to have been a successful party. Apparently bed time was somewhere around 2am.
Friday, January 10, 2014
WordPress or Tumblr...or Blogger
Tuesday, January 7, 2014
Wordpress or Tumblr?
I have played with WordPress once in the past. It was very newbie-unfriendly. So I used Tumblr. I’ve been happy with it. But, recently someone recommended that WP was “the best.”
Once again, I’m looking at WordPress. There are a lot of options that I would possibly use, but the big sticking point is custom domain mapping. I currently have my blog set as a subdomain on my home website. (blog.frenchdiaz.com) Tumblr does this for free.
WordPress wants $12/yr for the same thing. I don’t think so.
Monday, January 6, 2014
Too Much "Reality" in our lives?
Who made these people interesting? Is this the final (hopefully) evolved state of the old “Lifestyles of the Rich and Famous” TV show with Robin Leach?
Are our lives so superficially shallow that we need to watch “Real Orange County Housewives” or NY Housewives, or Army Wives, or…well, you get the point. It seems that there is nothing on TV worth watching anymore. There are so many channels on cable now, that they have to contract pure filth and crap to show to viewers or all you would see is a test pattern all day.
If I have to hear more commercials about another singing, plastic surgery performing, OB/GYN tattoo artist in Beverly Hills, I’m going to scream.
Of course, then I could turn on Dr Phil, or Dr Laura, or Oprah, or….
Where’s my prozac?
Wednesday, January 1, 2014
Sometimes the Good Guys win.
After following the vehicle for a mile, during which time he managed to not sideswipe any cars in either of the lanes he was occupying, I dialed 911 on my phone.
During the 3 mile conversation with the Call Taker, and Dispatcher on the side, the driver managed to cut off two other vehicles, brake check about a dozen times, and swerve from lane to lane. When they finally decided to actually change into a lane, as opposed to just taking half of it, they used their turn signal! (hurray for small victories!)
After 3 miles of weaving and braking, the car suddenly darted into the left turn lane and took off Westbound on Lower Buckeye Rd. Apparently there was another driver on 911 also, because they were able to follow them West.
I left my number with the Call Taker, told them the officers could contact me if they wished, and continued on my way to a gas station and then work.
About 10 minutes later, I received a call from an officer stating that they had stopped the vehicle, and they wanted a brief, verbal statement. I gave it, and he said he would be back in touch with me in a little bit.
30 minutes after that, I received a call from another officer, who asked me all kinds of questions (how many people did I see in the car; could I tell if the driver was male or female, etc). He stated that the driver was a female, and she had admitted to drinking. He took my address, name, DOB and a more complete statement, and asked if I would be willing to testify as a witness, since my 911 call had formed part of the “probable cause” basis for stopping her.
I said YES! I can’t stand drunk drivers and the destruction they cause.
I’ll be watching the mail for a subpoena , or a phone call from the Prosecutor’s office.
Sometimes the good guys win.
Thank you Phoenix PD, for a job well done!
PS: This makes up for the 911 call I made on a vehicle, in the same area, who was driving 20MPH in a 40, in the rain. PPD stopped the car, and then came back to tell me that it was a little grandma who was terrified of driving in the rain, so she was being extra careful. I felt horrible.
This stretch of roadway is the sole access road to a Indian casino/resort, so there is a lot of “questionable” driving that goes on down there in the evenings and early morning hours. DF