Reporting Live from the Red Tape.

Are you a user, or a reporter?

That all depends. Do you just consume social media content, or do you contribute?  And what do you contribute?

The Smart Phone has made each one of us a reporter.  Gone are the days of Jimmy Olsen running around with a camera slung around his neck and a duffle-bag of lenses, looking for the next big story.

Every user of Social Media is now a potential reporter. We influence news on a daily basis. In fact, this aspect of the social media game has been embraced by the average user, as well as media outlets around the world.

How not to write a blog post

Generate original content!

It'll be easy!

Everybody does it!

Blah, blah, blah.  Everywhere you go online, there is a self-styled Social Media Guru telling you how to write the perfect blog posting, or twitter post, or (fill in the blank) link.

Great, I can do this!  When I'm not at the computer, I feel like Harvey Korman's character in Blazing Saddles.

Clarity and Continuity

I have been reading a lot about Social Media lately.  Most of it is directed toward making your business presence on SM more noticeable.

One particular blog posting has focused my attention on my Social Media presence.  Courtney Seiter (@CourtneySeiter), a Content Creator with Buffer, wrote about creating a professional bio for your four major Social Media platforms (Twitter, LinkedIn, Facebook & Google+). She packs a lot of excellent info into her article.

Some of the tips do not translate well to the casual user's personal profile pages, unfortunately.  However, the one thing that most social media sites have in common is the usage of profile pictures, or header/background pictures.

Grammatically Correct Confusion

I read a lot of blog articles about Social Media in Emergency Management, Law Enforcement, First Response, etc.

Lately, there have been conflicting lines of thought regarding grammar in Social Media posts.

The Advanced Public Information Officer training, at FEMA's Emergency Management Institute, stresses "Flawless Grammar" in Social Media releases.

However, Cheryl Bledsoe (@CherylBle), at the SM4EM Blog responds with,

"...The Twitter community will ask you to provide timely, relevant and interesting information. Accuracy is good, too, although in dynamic situations may be a little tricky. I've heard it said that you can be timely or accurate, but rarely both at the same time. Your community will forgive you for inaccuracies as long as you quickly correct misinformation and communicate regularly."

How can we do it better?

I have determined that there are roughly 35,000 Facebook groups devoted to the city of Maricopa, where I reside. There are 7,000 that are solely devoted to selling, buying, giving away and hoarding stuff. And then, every development in town has their own community group (or 10-12).

There are groups for crime prevention, crime rumor proliferation, and there are probably a few secret ones for crime planning, as well.

All of this data to sift through, and that's only one Social Media platform.  The PD has one person dedicated as the Public Information Officer.  It is physically impossible for him to do his PIO job, as well as keep an eye on what's happened digitally in town.

The Block Watch coordinator is trying to get a handle on some of the rumors, but it's too much for her, too.

I think it's time to go to the Chief with a proposal for the VIP volunteers. Maybe some of us could help the PIO with the "connecting with the people" details online.

Something has to be done, and failure is not an option. We cannot afford to not engage our customer in their desired mode.

The answer to, "Is that the best you can do..." ...is always no.
A better question is, "what resource would enable you to do even better?"

We have the technology, the volunteers and the desire to get it right.  We just need to take the next step.

(Hat tip to Seth Godin's blog. Also, group count might be slightly exaggerated for dramatic effect.)

Falling From The Sky

I walked outside this morning, and found moisture falling from the sky!  I don't think much of it will fall, but it should be enough.  Someone washed their car this weekend, and jinxed us!

I sure hope we get more of it, and soon.

100 Years of ARRL

This year, the American Radio Relay League celebrates it's 100th birthday.

They're celebrating all year long. Here is a PDF document with information.

What will the next 100 years bring us? Even smaller radios? More options in the palm of your hand?

Maybe now is the time for you to get your License, if you're not already a ham.  If you are a Ham, are you active?  Need a new radio?

HamUniverse.com wrote a neat little article about purchasing your first radio.  Here it is.

Tips for Choosing your First Radio for Your Ham Station and getting on the AIR! By N4UJW

Maybe join a ARRL Affiliated Club in your area, too. Become active in your community.

Become Radio Active in 2014!

73, de n7fan